Duct Tape Marketing Consultant - Latest Comments

Re: Grow Your Business By “Hugging Your Customers”

Business Bard — Fri, 10 May 2013 08:47:28 -0000

Great article and a great reminder that we really need to change our business thinking. What Jack and his team are doing at Mitchell/Richards is a great example of how this works in practice. The customer experience and customer engagement is the way forward.

We have taken the Hug concept a stage further as an acronym for Hear Understand and Give back incredible value and are championing Business Hug Day on 28 November as a way of raising awareness about the importance of creating a great customer experience. After all a hug is at the intersection of the customer experience and the all important sale.

Re: 7 Ways to Acquire the Right Kinds of Links to Your Site

Dheeraj Rajpal — Thu, 18 Apr 2013 08:44:28 -0000

I'm impressed. You're truly well informed and very intelligent. You wrote something that people could understand and made the subject intriguing for everyone. I'm saving this for future use.Link Building

Re: A Valentine’s Day Approach to Marketing

Jaye — Wed, 23 Jan 2013 15:16:40 -0000

good idea! thanks----found it while working on my store's ENews!

Re: Unaligned Expectations Impact Repeat and Referral Business

Wizard Consulting — Tue, 22 Jan 2013 09:51:36 -0000

Nothing could be more profitable than having a steady, solid base of loyal customers. These guys are your gems! Keep them happy and satisfied, and not only will they keep coming back to you but will also spread the good word about you. Setting and meeting their expectations is definitely one sure way of keeping them loyal.

Re: Working ON vs. IN Your Business

Wizard Consulting — Tue, 22 Jan 2013 09:47:47 -0000

This is a good wake-up call to all small business owners out there. We always hear the words, "time to take things to the next level!" Yet, most of us are actually stuck working IN our business without realizing it. Very understandable though. Delegation is truly an art especially for business owners. It is tough to trust others to do things that you used to do. But keeping your vision focused on the big picture should keep you moving. Time to get that marketing strategy out.

Re: 5 Places to Find Blogging Inspiration

Kelly Weppler — Tue, 28 Aug 2012 15:50:59 -0000

So true Renee. Thanks for your comment.

Re: Marketing Tactic Showcase

ducttape — Fri, 17 Aug 2012 15:54:17 -0000

Thanks Vicki

Re: Marketing Tactic Showcase

Vicki M James — Fri, 17 Aug 2012 15:37:31 -0000

Love the templates and easy to follow scripts - thanks John!

Re: 5 Places to Find Blogging Inspiration

Renee de Abreu — Wed, 15 Aug 2012 10:24:41 -0000

Sometimes you just can't see what is in front of you.. Thanks Kelly!

Re: For Small Businesses, a Marketing Plan is Not Enough

spark marketing — Tue, 14 Aug 2012 16:51:48 -0000

great article, nicole!

Re: Social & Psychological Risk

Bill Doerr — Tue, 24 Jul 2012 21:57:31 -0000

Kurian -- great examples that are easy to relate to. Nice article. I like the 'social' and 'psychological' risk issues you discussed. Very practical and very real. Good work!

Re: Seek Introductions, Not Referrals

Flavio — Wed, 18 Jul 2012 04:10:28 -0000

Thanks Bill. I liked your point:
Asking for an introduction to someone who possesses a visible characteristic that correlates highly with your ‘best clients’ (e.g. ‘Do you know anyone who owns a 42′ or bigger cabin cruiser?’)

Re: 5 Ways to Set Client Expectations

Daniel Freedman — Thu, 14 Jun 2012 15:48:43 -0000

There's an even simpler solution, which my doctors use here in Ontario, On each occasion I have a test, the doctor or nurse says: "We'll have the results later today (or tomorrow.) If there's a problem or issue, we'll call you right away. If we don't call, that means everything is fine. Would you like to make a follow up appointment to discuss the results, or anything else?"

Re: Post Sale Reassurance

Jeff Whittle — Mon, 04 Jun 2012 09:24:14 -0000

Very good suggestions, Kurian. It's so easy to forget about the last sale and move on to the next one. What you have to remember is that you've promoted a prospect to a customer, and that's the most important stage in the sales cycle of all.

Re: It’s OK to Get Personal with Your Customers

brentmkelly — Sun, 03 Jun 2012 06:50:34 -0000

Great information Rosie. Personalization is key and these are some important tips. Love your bio as well.

Re: It’s OK to Get Personal with Your Customers

AJ — Fri, 25 May 2012 16:22:26 -0000

Great article Rosie!
The better the experience and the more personal, makes for raving fans.
I know when I frequent a business, it's typically because they make me feel special.
Thanks for sharing :0)

Re: The Secret to Why Focusing on Transactions Will Keep You Broke!

Randy-MarketingTwins — Tue, 22 May 2012 09:58:57 -0000

Thanks Brad (@blfarris) for the comment here and the RT. Couldn't agree more. Businesses often rush through to the transaction and then wonder why people don't come back for more. And then we're surprised why people don't stick their necks out and tell other folks about us. When we cultivate the trust early on, the other 2 are (more) natural - not automatic, but much easier to achieve. Thanks again for your feedback.

Re: The Secret to Why Focusing on Transactions Will Keep You Broke!

Brad Farris — Mon, 21 May 2012 16:55:28 -0000

Randy;

I love this post. I'm constantly telling clients to head back to the top of the funnel. Things at the bottom are going to happen or not, but if you want to make a difference in your business put more in the top of the funnel and get more referrals and repeat purchases.

Thanks!

Re: Engaging the Other 4 Senses to Create a Client Experience

Tlmaurer — Fri, 11 May 2012 23:31:39 -0000

Great post, Kelly! I've been presenting this concept in a presentation titled 'Turn Your Customer Experience to WOW! for the past couple of years. The more a business can engage a customer's senses, the easier it will be for them to be remembered. The aroma of fresh baked cookies wafting out into the mall sure isn't done by accident. We're all drawn in to fulfill our guilty pleasure with a warm, gooey chocolate chip cookie that brings back our childhood memories of Saturday in the kitchen, baking with Mom. These are powerful ways to differentiate one company from another.

Terri L Maurer
Maurer Consulting Group
http://www.maurerconsultinggro...

Re: Why Trust Matters and 3 Keys to Earn It

Bic Sheaffer — Tue, 01 May 2012 12:29:15 -0000

In recovery I have learned many things and continue to each day. A limitless expansion if I
Try
Really
Using
Step
Three

Step Three : Made a decision to turn my will and life over to the care of God as I understand Him.

Re: The 5 Best Collaboration Tools for Your Small Business

Varju Luceno — Thu, 19 Apr 2012 19:56:57 -0000

Thank you for your comment, David - we will fix the link! Jerry, I will definitely check out Syncblaze.

Re: The 5 Best Collaboration Tools for Your Small Business

David Sirrine — Thu, 19 Apr 2012 15:52:09 -0000

Central Desktop can be found at CentralDesktop.com, not centradesktop.com as is linked above.

Re: The 5 Best Collaboration Tools for Your Small Business

Jerry Kay — Thu, 19 Apr 2012 05:57:51 -0000

With rapidly evolving business environment, collaboration tools have become a basic necessity in and around the businesses. Businesses are becoming more networked and employees need to collaborate on work.

As you mentioned, small businesses cannot afford those expensive enterprise solutions and at the same time should never settle for consumer-oriented services that lacks business features.

Small businesses should carefully analyze their needs and choose solutions that are tailored for SMBs that offers enterprise-caliber features. One good example is Syncblaze.

Re: The Real Issue to Address with Inbound and Outbound Marketing

Patrick — Wed, 18 Apr 2012 11:15:13 -0000

Great post, Joe!

Re: The Real Issue to Address with Inbound and Outbound Marketing

brentmkelly — Tue, 17 Apr 2012 01:38:39 -0000

Great information Joe. Differentiation is the key. Thanks for sharing.